Aleksandra Don

Product Designer

Projects

About

About

About

Connect

Connect

Connect

Neurooffice. Integration

Alfa-Bank

·

2025

Neurooffice. Subscription

Alfa-Bank

·

2024

Neurooffice. First launch

Alfa-Bank

·

2024

SaaS at X5 Group

Pinkman

·

2023

Design System at MTS

Pinkman

·

2023

Yandex. Maps API

Pinkman

·

2023

Show all projects

About

Product  Designer with 5+ years in IT and a track record of creating award-winning digital products across AI, banking, fintech, SaaS, telecom, and retail


Skilled in designing web and mobile applications that balance usability with business impact. Delivered high-value results, including launching a product from scratch that reached 100K+ MAU, building cross‑sell components, and enhancing B2B monetization solutions for enterprise clients

Product  Designer with 5+ years in IT and a track record of creating award-winning digital products across AI, banking, fintech, SaaS, telecom, and retail


Skilled in designing web and mobile applications that balance usability with business impact. Delivered high-value results, including launching a product from scratch that reached 100K+ MAU, building cross‑sell components, and enhancing B2B monetization solutions for enterprise clients

Experience

Alfa-Bank

Jan 2024 - Present

The largest private bank in Eastern Europe (Revolut/Capital One equivalent), serving 40M+ clients and leading digital banking innovation

Product Designer

·

web, mobile

  • Designed Alfa-Bank’s first AI product from scratch — defined core functionality, mapped interaction flows, and helped shape product positioning. The product grew to 100K+ MAU, won ‘Best AI Technology Implementation’ award, and became one of the bank’s top revenue drivers

  • Increased active users by +40% in 3 months by designing and shipping an AI image generation feature early, unblocking engineering, and accelerating time-to-market

  • Redesigned subscription flows in 3 months, simplifying purchase and renewal for a base of 1M+ subscribers. The new pattern was adopted across 5 products, helping subscriptions rank among the bank’s top revenue drivers

  • Designed an AI assistant delivered as an in-product widget — a pre-built front-end solution for embedding across multiple products. First launched inside a core banking service with 200K+ MAU, it surfaced early adoption insights that shaped the future roadmap

  • Partnered cross-functionally with business, DevOps, UX writers, and UX researchers to drive a design-first approach, aligning product requirements with quarterly and weekly planning cycles

  • Aligned design decisions with the design system and led to balance between consistency with innovation, ensuring scalable delivery across the bank’s ecosystem

  • Designed Alfa-Bank’s first AI product from scratch — defined core functionality, mapped interaction flows, and helped shape product positioning. The product grew to 100K+ MAU, won ‘Best AI Technology Implementation’ award, and became one of the bank’s top revenue drivers

  • Increased active users by +40% in 3 months by designing and shipping an AI image generation feature early, unblocking engineering, and accelerating time-to-market

  • Redesigned subscription flows in 3 months, simplifying purchase and renewal for a base of 1M+ subscribers. The new pattern was adopted across 5 products, helping subscriptions rank among the bank’s top revenue drivers

  • Designed an AI assistant delivered as an in-product widget — a pre-built front-end solution for embedding across multiple products. First launched inside a core banking service with 200K+ MAU, it surfaced early adoption insights that shaped the future roadmap

  • Partnered cross-functionally with business, DevOps, UX writers, and UX researchers to drive a design-first approach, aligning product requirements with quarterly and weekly planning cycles

  • Aligned design decisions with the design system and led to balance between consistency with innovation, ensuring scalable delivery across the bank’s ecosystem

Pinkman

Sep 2022 – Jan 2024

One of the leading design studios in Eastern Europe, partnering with top brands such as Yandex (Google equivalent), MTS (Verizon/AT&T equivalent), X5 Group (Walmart equivalent)

One of the leading design studios in Eastern Europe, partnering with top brands such as Yandex (Google equivalent), MTS (Verizon/AT&T equivalent), X5 Group (Walmart equivalent)

Product Designer

·

web, mobile

Project: X5 Group

Nov 2023 – Jan 2024

The largest food retailer in Eastern Europe (Walmart/Carrefour equivalent), serving 79M+ users

  • Improved fulfillment efficiency by designing an order routing product in the in-house management system, used across 60+ distribution centers handling 500K+ daily orders

  • Enabled smarter allocation by creating an analytics tool that replaced spreadsheets, letting managers predict deliveries and allocate goods in one system

  • Partnered cross-functionally with business, analytics, and designers

  • Improved fulfillment efficiency by designing an order routing product in the in-house management system, used across 60+ distribution centers handling 500K+ daily orders

  • Enabled smarter allocation by creating an analytics tool that replaced spreadsheets, letting managers predict deliveries and allocate goods in one system

  • Partnered cross-functionally with business, analytics, and designers

Project: MTS

Jun 2023 – Nov 2023

The largest telecom and digital services provider in Eastern Europe (Verizon/AT&T equivalent), with 80M+ mobile subscribers and a growing fintech ecosystem

  • Contributed to a design system of 100+ components used across 250 products. Optimized 10+ components with variables, cutting memory usage by an average of 50% (up to 90% on the largest). Authored 10+ guidelines and technical docs to support onboarding and async learning, reducing TTM

  • Updated the design system to roll out a new UI concept to 15+ components, ensuring consistency and adoption across products and teams

  • Partnered with engineers and designers to refine components, improve scalability, and maintain cross-team alignment

  • Contributed to a design system of 100+ components used across 250 products. Optimized 10+ components with variables, cutting memory usage by an average of 50% (up to 90% on the largest). Authored 10+ guidelines and technical docs to support onboarding and async learning, reducing TTM

  • Updated the design system to roll out a new UI concept to 15+ components, ensuring consistency and adoption across products and teams

  • Partnered with engineers and designers to refine components, improve scalability, and maintain cross‑team alignment

Project: Yandex

Mar 2023 – Jun 2023

Yandex, the largest internet company in Eastern Europe (Google/Amazon equivalent), with a 70%+ search market share and a broad ecosystem of services used by 88M+ users

Yandex, the largest internet company in Eastern Europe (Google/Amazon equivalent), with a 70%+ search market share and a broad ecosystem of services used by 88M+ users

  • Redesigned the Yandex Maps API website with self-service tools, resulting in +39% more time on site, +1.1pp higher conversion, and –8pp bounce rate.

    The project won 3 Gold Awards: Best Website of the Year, Best Telecom/IT Website, Best B2B Project

  • Led client collaboration to define the flow and structure of a new website

Project: Rossgosstrakh

Sep 2022 – Mar 2023

One of the largest insurance providers in Eastern Europe (Allianz/AXA equivalent), serving millions of clients nationwide

One of the largest insurance providers in Eastern Europe (Allianz/AXA equivalent), serving millions of clients nationwide

  • Designed an employee management platform from scratch, streamlining workflows for thousands of employees nationwide