Aleksandra Don
Product Designer
Yandex. Maps API
Product Designer
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Mar – Jun 2023
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Winner at
3 Gold Awards:
Best website of the year
Best website of a telecom / IT / Internet company
Best B2B project
The project started under the guidance of a design lead, but as priorities shifted across overlapping projects, I stepped up to lead the workstream
+39% increase in time spent on the site
Designed tools that help users explore the product independently — including pricing sections, a rate calculator, and contact forms
+1.1 percentage points increase in conversion rate
I initiated and designed a calculator that helps users estimate API usage costs and submit an activation request — simplifying onboarding and reducing support dependency
−8 percentage points bounce rate drop
To reduce friction for non-technical users, I proposed and prototyped an interactive tool that recommends the appropriate API based on the user’s business challenge. This transformed an overwhelming experience into a guided, approachable flow
Product pages and rate calculator
Supporting a self-service approach
Solution picker
Recommending the appropriate API based on the user’s business challenge
